After posting my reaction to clause 3.3.1 of the iPhone SDK terms I decided to write Steve Jobs the following email:
Hi Steve,
Lots of people are pissed off at Apple’s mandate that applications be “originally written” in C/C++/Objective-C. If you go, for example, to the Hacker News homepage right now:
<http://news.ycombinator.com/>
You’ll see that most of the front page stories about this new restriction, with #1 being: “Steve Jobs Has Just Gone Mad” with (currently) 243 upvotes. The top 5 stories are all negative reactions to the TOS, and there are several others below them as well. Not a single positive reaction, even from John Gruber, your biggest fan.
I love your product, but your SDK TOS are growing on it like an invisible cancer.
Sincerely,
Greg
His response:
We think John Gruber’s post is very insightful and not negative:
http://daringfireball.net/2010/04/why_apple_changed_section_331
Steve
Of course he was right, I had somehow missed that post by Gruber, having only read the original. Gruber’s second post, which Jobs appears to be endorsing here, is indeed, very insightful, and may explain Apple’s motivations for the updates to section 3.3.1.
That said, I did not, and still don’t, consider those reasons to be very good, so I sent a reply in kind:
Sorry. I didn’t catch that post, but I finished it just now.
I still think it undermines Apple. You didn’t need this clause to get to where you are now with the iPhone’s market share, adding it just makes people lose respect for you and run for the hills, as a commenter to that article stated:
“So what Apple does not want is for some other company to establish a de facto standard software platform on top of Cocoa Touch. Not Adobe’s Flash. Not .NET (through MonoTouch). If that were to happen, there’s no lock-in advantage.”
And that makes Apple evil. At least, it does in the sense that Google uses the term in “don’t be evil” – I believe pg translated “evil” as something along the lines of “trying to compete by means other than making the best product and marketing it honestly”.
From a developer’s point of view, you’re limiting creativity itself. Gruber is wrong, there are plenty of [applications] written using cross-platform frameworks that are amazing, that he himself has praised. Mozilla’s Firefox just being one of them.
I don’t think Apple has much to gain with 3.3.1, quite the opposite actually.
Sincerely,
Greg
Within about 3 minutes a second reply graced my inbox:
We’ve been there before, and intermediate layers between the platform and the developer ultimately produces sub-standard apps and hinders the progress of the platform.
With replies this short (understandably, of course) I can only guess at his meaning. Perhaps he’s referring to the days when some applications were being written with CodeWarrior and various other build systems. Or maybe he’s referring to the transition from Carbon-based applications to fully Cocoa applications (like Apple’s own Finder), or applications that were written using Macromedia’s Shockwave, or applications written in pure Java or those written in the now-defunct Java-Cocoa bridge. Perhaps it’s a bit of all of these.
Sure, many of the apps written using these systems aren’t very pretty, but can you imagine a Mac without Mozilla’s Firefox? Or a Mac that couldn’t run applications written in Python, Ruby, Java or a myriad of other languages? You would probably consider such a Mac severly handicapped. I don’t believe the existence of these in any way hampers Apple’s ability to progress the Mac platform, to the contrary, they enhance it. The existence of some sub-standard applications should not remove our ability to use those works of art that just so happen to be written without the aid of Apple’s tools.
I have nothing against Apple’s desire to enforce “quality applications”, but there are far better ways of going about it. Mandating that applications be “originally written” using Xcode and the C-based languages is just foolish as it does not magically create quality. What it does do, as I explained previously, is send developers running for the hills, or more specifically, to competing platforms where they have more creative freedom.
Does Section 3.3.1 help Apple in any way?
Gruber makes several claims:
So what Apple does not want is for some other company to establish a de facto standard software platform on top of Cocoa Touch. Not Adobe’s Flash. Not .NET (through MonoTouch). If that were to happen, there’s no lock-in advantage. If, say, a mobile Flash software platform — which encompassed multiple lower-level platforms, running on iPhone, Android, Windows Phone 7, and BlackBerry — were established, that app market would not give people a reason to prefer the iPhone.
And, obviously, such a meta-platform would be out of Apple’s control. Consider a world where some other company’s cross-platform toolkit proved wildly popular. Then Apple releases major new features to iPhone OS, and that other company’s toolkit is slow to adopt them. At that point, it’s the other company that controls when third-party apps can make use of these features.
There is truth to this, but I think it’s absurd to think that a third-party toolkit that failed to keep up with Apple’s APIs and produced poor quality apps would ever be popular. Why would users and/or developers willingly choose to use an inferior product? And if they do, so what? No one is forcing you to use them. Further, the vast majority of applications written for the iPhone *have* been written using Apple’s tools, before these changes were made to Section 3.3.1.
Are these imagined advantages worth the consequences?
Many (if not most) developers do not view a company that is blatantly trying to “lock them in” favorably. It is not a virtue that people respect. If I were to write an app for the iPhone, I would choose the tools that I deemed “the best”, voluntarily, and that probably means I’ll use Objective-C and Xcode. But the notion that those are the only tools that I’m allowed to use scares me, and it seems, many others.
The iPhone is the #1 smartphone because people *like it*. They chose it based on the quality of the product itself, and developers flocked to it because of its popularity and its amazing tools. There was no need to lock anyone in, Apple got to where it is on merit, and that’s respectable. Trying to forcibly lock users and developers into the platform is a sign of insecurity.
Everyone fears The Ignorant Boss
For developers, this is the person who knows nothing about programming yet insists that you use X tool and write it in Y language. Now, suddenly, it is as if the formerly independent iPhone developers all have such a boss, and the worst part is that they can’t even communicate with this one. He lives several thousand miles away in Cupertino and isn’t even aware of their existence or anything related to their project.
Gruber goes on to discuss the impact Section 3.3.1 has on the user’s point of view:
I can see two arguments here. On the one side, this rule should be good for quality. Cross-platform software toolkits have never — ever — produced top-notch native apps for Apple platforms.
Ignoring the fact that Gruber is making objective that which is totally subjective, this is just plainly untrue.
One of my favorite applications on the Mac is Mozilla’s Firefox, and certainly my favorite web browser. I think it beats the pants off Safari. As this is not a review of Firefox I won’t get into the details, but I will point out that Firefox is written using a cross-platform software toolkit.
A friend of mine is a musician who thinks the world of Ableton Live (also written using a cross-platform software toolkit), while deriding Apple’s Logic Pro as “lackluster.”
Without question these are all examples of “top-notch” software written using cross-platform toolkits. There are hundreds of others. Much of the software that’s hidden from view and supports the foundations of Mac OS X itself is software that is written using cross-platform toolkits, and all of these are “native” in the sense that they run just as fast as software using the Cocoa frameworks. Some might have widgets that look different, but so do most iPhone games written in accordance to Apple’s rules, should we ban them because of it? That would be absurd and tantamount to software-racism!
I sent a final response to this effect:
The Mac has only been helped by the fact that Firefox, Ableton Live, and hundreds of other high-quality applications can run on it thanks to the fact that developers have a choice as to what tools they can use on it.
Crappy developers will make crappy apps regardless of how many layers there are, and it doesn’t make sense to limit source-to-source conversion tools like Unity3D and others. They’re all building apps through the iPhone developer tools in the end so the situation isn’t even comparable to the Mac where applications can completely avoid using Apple’s frameworks by replacing them with others.
In my opinion, 3.3.1 only serves to make the platform less attractive to legitimate developers, giving them reason to write their software for competing platforms instead.
Thanks for considering this.
Sincerely,
Greg
Apple is free to write whatever absurd rules they want for their SDK, but in doing so, I think the “creative company” is undermining creativity itself, and at its own expense.
The full text of this exchange with headers (sans the final reply), is right here.
Update (4/11/10): Steve Jobs’ Response: A Brief Followup
Update (9/10/10): A few months after this posting, Apple updated and relaxed their terms.